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Terry Bogard (テリー・ボガード, Terī Bogādo) is the main protagonist of the Fatal Fury series. He has appeared in every Fatal Fury and King of Fighters game, and is one of the characters of choice to symbolize the company in crossover games, merchandise and publicity. He appears to fit many Japanese stereotypes for an American character in appearance, personality and speech (his in-game vocabulary is usually limited to American colloquialisms, such as "Okay!" and "Hey, c'mon, c'mon.").

Terry Bogard is the brother of Andy Bogard. Both of them were orphans adopted by Jeff Bogard. He is often referred to as the Legendary Hungry Wolf (from Garou Densetsu, meaning "Legend of the Hungry Wolf"). He has a pet monkey named Ukee (the previous mascot of SNK before Terry). He has a knack for scoring in basketball, which explains the creation of his Power Dunk move.

In Gamest's 1997 Heroes Collection, Terry was voted as the staff's eighth favorite character. In Neo Geo Freak's 1997 Volume 8 character poll, he was voted as the fifteenth favourite character with a total of 690 votes. 270 votes from the male fans and 420 votes from the female fans. In a 2005 poll made by SNK Playmore USA, he was voted as the number one fan favorite character with a total of 10014 votes. He was voted as the second most favorite character at the time of Garou: Mark of the Wolves with a total of 162 votes, one commenter saying that "Terry's the eternal hero". In the character popularity poll on Neo Geo Freak's website, he was voted as the fourth favorite character with a total of 2,479 votes.  Read More  