Joe Higashi/Story

Past
Although Joe's place of origin is Japan, he spent the majority of his time in Thailand, where he trained Muay Thai. When Joe left Japan to travel abroad, that headband was given to him by his grandmother, so that no matter where he went, he would never forget his homeland. It was through his victories that he earned the nickname "Hurricane Upper" Joe Higashi. He seems to have a running gag of sorts where his legend is "just beginning" in his endings throughout the series.

Fatal Fury: King of Fighters
After Joe earned his title as the Muay Thai champion, he heads to South Town to prove himself in the King of Fighters tournament. On his way, he spots Andy and Terry Bogard, who were on the hunt for their father's killer, Geese Howard. As soon as he informs them that Geese is hosting the tournament, they became steadfast companions. In the tournament, he met with a bitter Hwa Jai and was able to defeat him. After this, they eventually became friends and rivals back in Thailand.

Fatal Fury 2
In his ending for Fatal Fury 2, he also avenged Hwa's defeat by Wolfgang Krauser.

Fatal Fury 3 & Real Bout Fatal Fury
Before the events of Fatal Fury 3, he learns about the Jin brothers and Yamazaki, and asks Hwa to come with him to South Town. Sometime after these events, he humorously takes Lilly away from her brother since Geese was out of action. As a call back to this, Billy "rescues" her in his Real Bout ending.

Garou: Mark of the Wolves
During the events of Garou: Mark of the Wolves, Joe was busy protecting his title in the Muay Thai championship. According to Akihiko Ureshino's personal blog, he gained an apprentice in the yet to be released Mark of the Wolves sequel from the old SNK team. Her name, as mentioned by Terry and Andy in a original story, was "Kuan" (クアン) and she even had a finished idle sprite. Her age wasn't particularly stated, though he comments that she was a particularly "cute lady". Although she has yet to appear in any games, she first meets Joe in his profile story for The King of Fighters XII. She is a thief who tries to pickpocket Joe. Impressed with her top class physical strength and her daring, he immediately dubs her his disciple and inspires the girl to live a new life learning Muay Thai.

The King of Fighters
Joe's life in this timeline is the same as his Fatal Fury counterpart up until Fatal Fury 2.

Joe is a mainstay of Terry's team throughout most of the King of Fighters tournaments. He is often the motivating factor in getting Terry and Andy to join with him as a team. In this series, he developed somewhat of a rivalry with King. Joe is seen taunting her with his Muay Thai belt in The King of Fighters '98. In The King of Fighters 2001, he enters the tournament with hopes to use the prize money to keep a gym from closing down.

He is absent from KOF XI because a Muay Thai tournament is being held at the same time. Wanting to live their old times together as a team, the trio agree to meet up once more for KOF XIII. Before the tournament, Joe is annoyed by both of his teammates being late for their meeting. Knowing Hwa Jai's entry with both Kim and Raiden while also being upset by Terry's carefree attitude, an intoxicated Joe vents his frustrations out against the team leader in a sparring match at the Pao Pao Cafe. In his team's ending, he humorously gets his congratulation kiss from the same infatuated male fan (now even more effeminate than before, to the point of crossdressing) whose life he saved in his team's 2003 ending.