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Shun'ei (Japanese: ; Chinese: ) is the main protagonist of the new story arc which was started in The King of Fighters XIV. He is the fourth protagonist of the series, succeeding Kyo Kusanagi (Orochi Saga), K' (NESTS Chronicles) and Ash Crimson (Tales of Ash). His nickname is "Amped-up Illusionist".

Shun'ei is a young boy who is a manipulator of illusions. Due to his mysterious powers, he was abandoned at a young age by his parents. Shun'ei was found and raised as a disciple of Tung Fu Rue. Through his training, Shun'ei learned how to control his powers, formed from his desire to not hurt anyone with them.

He was designed to be a new hero who brings new impressions to players without adhering to the existing KOF series. In order to achieve this goal, they had a younger designer come up with the design instead of Eisuke Ogura. Originally Shun'ei was going to have a stereotypical Chinese design, but the developers dropped the idea in favour of making something cool instead.

His personal fighting style involves telekinetic control of his energy fists, mixed in with control via Hakkyouseiken via Tung Fu Rue's teachings. Most of his attacks are somewhat reminiscent to a personal form of Chinese boxing.  Read More